Hello! I’m an experienced, concept-driven Senior Designer with a strong track record in both print and digital media, with a passion for creating design solutions that make a real impact. Over the years, I’ve worked across a variety of sectors in both the private and public domains, including politics, not-for-profit, healthcare, consumer goods, education, legal, financial services, IT and telecoms.
 

A South London native, I was educated at leading design institutions and have had the opportunity to contribute to some of the most successful design and digital agencies. I’ve also worked as a freelancer and in-house, which has given me a unique perspective on delivering high-quality design solutions that meet diverse needs.

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What excites me most about design is its potential to connect with people and drive change, whether in a business setting or within the political space, where design can influence social issues and public opinion. I’m known for my creativity, energy, and positivity, and I love translating ideas into designs that resonate with audiences. Whether I’m collaborating with a team or working independently, I take pride in delivering top-quality work, even under tight deadlines. I thrive in fast-paced environments and always look forward to new challenges that help me grow both personally and professionally.

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With experience managing the full scope of design projects, from initial concepts through development and delivery, I’m committed to ensuring smooth processes, high standards, and designs that leave a positive impact. I bring a proactive, entrepreneurial mindset to every project, whether I’m working on print, digital, or UI/UX design. I’m particularly focused on creating cohesive brand identities across all platforms to make sure every piece of design tells a consistent story.

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Core skills and experience:

• Proficient in Adobe Creative Cloud, Microsoft, Figma and Flourish with expertise in print, digital, and UI/UX design

• Extensive experience in branding, corporate identity, and creating communication materials; brochures, annual reports, magazines and social media content

• Skilled in designing for responsive websites, e-commerce platforms, and mobile/tablet interfaces

• Expertise in exhibition and live event design, direct marketing and packaging design

• A strong team player, known for inspiring colleagues and managing multiple projects while delivering high-quality results on time and in budget.

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I’ve had the chance to work with a diverse range of clients, from global corporations to grassroots organisations, creating designs that not only look great but also drive real change.

 

Here are some of the highlights of my work:

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The Labour Party HQ:

Led design projects for the successful 2024 General Election campaign, contributing to a Labour Government victory. I was responsible for designing and executing a wide range of materials, including posters, flyers, digital ads, social media graphics, and political brochures for General, Local, and Mayoral elections. I worked closely with campaign strategists to ensure our design concepts were aligned with political messaging, targeting key demographics and boosting voter engagement.

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A key part of my role was managing the design of Polling Week newspaper wraps, which were strategically placed in battleground seats to influence voters at a critical time in the campaign. I also created dynamic social media content for platforms like Instagram, Meta, and X, helping to amplify the campaign’s reach and engaging audiences. The visual campaigns I developed played a crucial role in energising voters and communicating Labour’s message of Change, building a visual identity that resonated with local and national audiences alike.

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I was also involved in designing targeted direct mail campaigns, influencing over 10 million voters. These materials were carefully timed and tailored to different phases of the campaign to maximise impact. Throughout, I worked closely with stakeholders to ensure our designs effectively communicated the party's values.

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As part of the campaign, I led the design for several prominent live events, including Labour’s manifesto launch and the Business Conference. These high-profile, televised events included wayfinding, stage design, banners, print materials, and digital assets, and were covered extensively in national media, reaching millions of viewers. I have also designed for the last two Labour Party conferences, taking full responsibility for all large-format design and providing fast-turnaround, reactive digital and social media designs on the day in response to policy announcements.

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Tony Blair Institute for Global Change:

Worked on a global communications team, designing branding, social media assets, reports, and event materials that supported the Institute’s mission to build inclusive, prosperous societies.

Action for Children:

Supported the rollout of new brand guidelines and designed marketing communications to help amplify the organisation’s message.

Vodafone Foundation:

Designed annual reports and website that showcased Vodafone’s “digital for good” initiatives, enhancing their social impact.

Visa Europe:

Worked on maintaining and developing global brand standards, ensuring design solutions reinforced Visa’s brand identity across both print and digital platforms.

Word Up Design:

Founded in response to the post-referendum climate, I created Pro-European apparel and accessories, managing everything from design to social media advertising. My work was featured in The Guardian and The Times.

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Specialisms:

• Branding and corporate identity creation

• Brochure development, including annual reports
  and B2B/B2C literature

• Magazine, newsletter, and catalogue design

• Digital and print direct marketing

• Exhibition and event design

• Packaging design and development

 

Whether I’m collaborating with established brands or helping to spark social change through design, I’m passionate about creating work that resonates with audiences and strengthens brands across multiple platforms.

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Lovely clients I have worked with:

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• Action for Children

• British Red Cross

• British Stammering Association (BSA)

• BT

• BUPA

• Crystal Palace Football Club (CPFC)

• Imperial College

• Independent Age

• Labour Party

• Lloyds TSB

• London Borough of Barking and Dagenham

• NHS Trusts

• Nesta

• Nominet Trust

• Peabody Trust

• The Physiological Society

• Prudential/M&G Investment Group

• Rothschild’s Investment Trust

• The Royal College of Paediatrics and Child Health (RCPCH)

• Royal College of Physicians (RCP)

• The Stroke Association

• Tony Blair Institute for Global Change (TBI)

• Visa Europe

• Vodafone Foundation.