The brief: I was approached by Pinball Creative to create a new identity for their business and create a sales website with CMS. So much time, love and craftmanship goes into painstakingly repairing these rare games, we wanted to create a look and feel that showed off the beauty and art of these gems.

The solution: We comissioned photography of these rare games and used the pop art style of the Pinball backdrops and playing field as inspiration for the website and branding with large scale use of images and bright colours and animated effects. We also wanted to give space to the business owner who is very passionate about his games. We encorporated a newsletter style to make it easy to connect with customers and build a database. We also had a SEO expert help with ranking in this specialise field of Pinball sales.

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