The British Red Cross
The British Red Cross helps people in crisis, whoever and wherever they are. They are part of a global voluntary network, responding to conflicts and natural disasters.
The brief: Design a suite of publicity materials for the Annual Gala Fundraising Ball. The range of items will promote the evening event attending by supporters and celebrities. The theme was 'East meets West'.
My solution: An illustrative style was established reflecting 'East' and 'West' that could be used as a 'fan' across all promotional items. This included invites, catalogues, order forms and event signage. The fan idea was taken a step further and wrapped around the auction catalogue to make it feel prestigious, along with use of metallic inks. The items gave the event a glamourous feel that our client required and further work was commissioned.





