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Royal College of Paediatrics and Child Health (RCPCH)

The RCPCH’S mission is to transform child health through knowledge, innovation and expertise.

The brief: Choices in your health care.

Design a suite of printed brochures that appeal to children to include them in choices about their health care. They had to be eye catching, something they would want to pick up, engage with and read.

 

My solution Using an urban style of graphics, I designed the brochures to work as a set with a tool kit of different icons representing choices. Inspiration was graffiti art and using strong, simple typography. The text was designed to be easy to read.

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