Vodafone Foundation
The Foundation is dedicated to mobilising communities around the world to improve their lives.
The brief: This was a creative pitch and the brief was to push the brand guidelines and design a publication that moved away from a traditional annual report feel and gave more importance to the real life stories in a unique way.
My solution: I designed and presented the winning pitch to the Foundation marketing team, which I am very proud of. My solution to the brief was to differentiated the ‘case studies’ from the ‘articles’ in the report by the use of layout and by using full colour photography as the ‘hero’ on the page. The photography was cropped within mobile graphic shapes and mixed with info style graphics. This method created flow and excitement throughout the pagination to convey the content in an engaging way.
My suggestion to format the report as an ‘ebook’ saved on the printing costs and made the report more interactive and environmentally sustainable. The report could be accessed easily across web and tablet formats with case study video links to their main Foundation website, which I also designed called 'Mobile for Good.'
This added value to the report. Along with journalists and stakeholders, it made it more accessible to a wider audience, in other countries.
We were subsequently asked to work on the annual report the following year.
The brief: Design the 'Mobile for good' website, showcasing the organisations projects.
The Solution: Design a website that feels like a streaming content player. The site is very video heavy, almost like a YouTube for the organisations work and we wanted it to be really easy to use. The case studies are linked to Annual Reports so that supporters can easily view the projects. The video thumbnails are black and white but once selected plays in full colour.
The brief: The brief was to create an annual report that had a magazine feel and used bold photography to tell the stories from the Foundation's work across the year to key audiences.
My solution: The creative solution to the brief was to differentiated the ‘case studies’ from the ‘articles’ in the report by the use of design and layout and by using full colour, full bleed powerful photography. The report linked to the mobile for good website so readers could watch video content about the projects.
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The challenge: This was the second year that I was lead creative on this project. The work that the Foundation does for social good has such huge impact to the communities and is so important, that as a designer, you feel a huge responsibility to convey the projects in their best light. Our client was very pleased with the Annual Report and we were commissioned for a third year.
