The Labour Party is a social democratic political party in the United Kingdom that sits on the centre-left of the political spectrum. In a broader sense, the party has been described as an alliance of social democrats, democratic socialists and trade unionists.
The brief:
The campaign I designed was used in the 2024 General Election to be door-dropped across millions of homes across England, Wales, and Scotland, conveying that the only way to get change is to vote for Labour. Anything else risks five more years of Conservatives.
My solution:
Using a collage technique, I could convey the different areas where the Tories have failed in Government. Their failures included waiting lists across the NHS, our high streets, environmental issues, the economy, and the fact that working people must use food banks. I also highlighted the illegal parties in Downing Street that were happening when the UK suffered from COVID-19, and the law-breaking Government set all the restrictions.
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The outcome:
The campaign helped the Labour Party's victory of winning the 2024 General Election. I implemented the same style of collage idea inside our national newspaper wraps and paid advertising during polling week to Vote for Labour and Vote for Change.
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