The Labour Party is a social democratic political party in the United Kingdom that sits on the centre-left of the political spectrum. In a broader sense, the party has been described as an alliance of social democrats, democratic socialists and trade unionists.
The brief: Design the Branding for RV wrapping for Deputy Leader’s tour taking place in August 2023. Sponsored by The Mirror.
My solution: Firstly I put forward a number of names for the tour that would become part of the branding. They were as follows:
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On the road (to success)
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On the move with... Angela Rayner
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On your side
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Moving on up
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Labour on Tour
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Rayner on the road
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Spread the word
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Rayner on the Road was chosen. I researched other political bus tours that Labour had done in past and also other parties in the states. I wanted a powerful, vibrant solution to reflect Angelas personality. Working closely with her team I put three concepts forward and one was developed for the RV.
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The outcome: The tour was a success and travelled around the north of the UK and stopped at key seats and famous landmarks where Angela gave talks. To accompany the tour, I also designed pop up banners to be used across venues.
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Concept 1
Concept 2
Concept 3
The name chosen was 'Rayner on the Road' and I developed concepts applied to livery
Route 1 Labour Red colourspace
Route 2 Sunset colourspace, bright, cheerful, summer vibes
Route 3 Reversed sunset colourspace, vibrant look and feel
Chosen route: Reversed sunset colourspace, vibrant look and feel
Press coverage
