Tony Blair Institute for Global Change
TBI supports governments and policymakers to respond to today’s challenges and seize tomorrow’s opportunities.
Their global team works in more than 20 countries across four continents to support leaders with strategy, policy and delivery. From Covid-19 to the war in Ukraine, the tech revolution to the net-zero transition, their experts and thought leaders provide fresh analysis, practical policy solutions and embedded support in response to the world’s biggest challenges – all driven by the progressive vision and insights of Executive Chairman Tony Blair.
The brief: Designs for Earth day for social media on Instagram's grid and stories and on Twitter to highlight our work . The theme for this year’s Earth Day is “Invest In Our Planet” #InvestInOurPlanet #Earthday2022
This is a perfect opportunity to showcase TBI’s net zero work and how we are investing in technology and renewable energy to tackle climate change.
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How we can achieve net zero: at TBI, we can help governments achieve this transition and navigate/limit the challenges posed by climate change (its impact).
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Investing in our planet: We equip leaders with progressive and practical policy solutions. We turn commitments into action.
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Role of technology: TBI’s expert team brings together specialists from climate policy, technology, innovation and international development.
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Net zero is going to happen – the scale and pace of the climate crisis, and the growing commitment from around the world, make that an inevitability.
My solution:
With the socials, I wanted to celebrate earth and the work we are doing at TBI towards sustainability and reaching the net zero emissions goal. I looked at Nasa images of earth from above and wanted to theme all the carousels around a circle taken from interesting viewpoints. To increase engagement we need to ask the audience questions such as 'what does earth day mean to them?'. I also created simple animations to keep the audiences attention on one of the screens.
